Eskaton Embarks on Culture Change to Improve the Way Aging is Viewed

November 1, 2018

Eskaton launches “Age is Beautiful” to disrupt the status quo about aging in our society.

How does a nonprofit with 50 years of experience serving seniors shift our society’s perception on aging? Eskaton, whose mission is to enhance the quality of life of seniors, recently launched a campaign to compel people to think differently about aging.

“It’s a paradigm shift on how we look at aging,” said Todd Murch, President and CEO of Eskaton, which was recently recognized by LeadingAge California for best practices, innovation and advocacy. “We are trying to develop an appreciation for longevity, wisdom, and a reverence for aging. It’s about finding enjoyment in life and an acceptance of where we are in life, and how wonderful life can be.”

As one ages, wisdom, compassion and empathy grow, which makes it easier to relate to others. Click here to read the full article.