‘Shout from the Rooftop’: How a New Class of CEOs is Shaping Non-profit Senior Living
“A new crop of leaders is at the helm at a handful of senior living nonprofits. Now, they are collectively plotting their organizations’ next steps with an eye for what the incoming generation of residents will want.”
Eskaton, led by Sheri Peifer since September 2023, is adapting to the changing landscape of senior living. Peifer is steering the organization towards a private-pay model and expanding service offerings to meet the evolving needs of future residents. Eskaton is also undergoing master planning to enhance its amenities and community features. This shift reflects a broader trend among nonprofit senior living leaders, who are focusing on innovative strategies to balance mission and margin while preparing for increased demand from the aging baby boomer generation.